As part of my role, I carefully crafted the logo, drawing inspiration from the concept of a pack of cards and incorporating the initials "A" and "M" seamlessly. Given that the application itself would be the most prominent visual element, I made it the central focus of the branding strategy. Every aspect and element within the application was designed to effectively communicate its core purpose and functionality. A thoughtfully chosen color palette played a crucial role in guiding user behavior, and after extensive research and consideration, I discovered the perfect color combination that aligned with the product's requirements. To enhance the textual elements, two distinct typefaces were chosen. Montserrat Alternative font, with its unique and visually appealing characteristics, was an excellent choice for the logo text, as it perfectly incorporated the letters "a" and "m". On the other hand, Roboto font served as a complementary typeface, chosen for its widespread usage that evokes a sense of familiarity among users. The UI design was made following the company requirements. It looks familiar and intuitive, like Google's material design. Unfortunately, because of the company's policy, this part of the project cannot be shown yet.
If you like what you see and want to work together, get in touch!
sbozovic204@gmail.com