Minexa.ai

Full-scope product design and strategy
Project Overview
Minexa.ai started as an idea, AI-enhanced web crawling, and I helped turn it into a product. From the very starting steps, I was involved in every layer: user experience, product design, branding, landing page copy and development, and building a web app.
My Contributions
I led the full design process, from competitor and user research, design systems, and high-fidelity UI. I also built the front-end of the web app, core product, ensuring that the experience users see is consistent with the intent behind it.
Minexa.ai
Minexa.ai
Full-scope product design and strategy
2025

Responsibilities

  • Defined the visual identity, tone, and full design language for Minexa.ai from scratch
  • Designed and developed the marketing landing page with integrated signup forms and analytics tracking tool - Clarity
  • Created the end-to-end product UX: flows, components, and dashboards used in the live app
  • Led UX workshops with the founder to define positioning, user personas, and key messaging
  • Conducted competitor and trend research across AI productivity and automation tools to identify market gaps
  • Built front-end architecture that utilizes Minexa.ai API (React, Material UI)
  • Designed and built animations and transitions inside the app.

Key Achievements

  • In two weeks, built and launched a fully functional Wix marketing site with integrated forms and CMS
  • In one month, designed and implemented the React front-end for the web app with real API calls and responsive UI states
  • Created and documented a design system that standardized colors, typography, and components across product and marketing
  • Reduced onboarding complexity through new step-by-step UX flow, increasing test->user completion rate
  • Delivered all designs for Chrome extension: shortening engineering handoff time by ~40 %
  • Guided brand direction and messaging that positioned Minexa.ai as a clear, confident player among early-stage AI startups
  • Helped transform Minexa from concept to a working MVP with a public-facing presence in under 8 weeks

www.minexa.ai

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